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You deserve to live life on your terms, not on a corporation's.

Alejandro and Shelby have created a curriculum for creating a creative business called "The 3 Phases." Each of these phases holds the milestones each artist or artisan needs to achieve in order to grow their business. This curriculum is designed to take the mystery out of becoming a professional artisan and gives you a step-by-step action guide so you know exactly what your next goal should be.  

The 3 Phase Curriculum

The key to building a successful art career is often just as elusive to the master artist as it is to the novice. However, combining experience in education, business, and real-world art experience, Alejandro and Shelby have broken this intangible topic into digestible pieces. 

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After the pandemic, we've all seen that life is more than a commute, working in an office, and putting up with abusive working conditions. Now, in the world of e-commerce and a growth in demand for conscious consumerism, it's possible for you to create your own business. Not for the sake of fame or fortune, but because we deserve to share our time at work with our children, pets, dreams, and mental health. We're doing it, and we want to give you all the tools you need for free - because you deserve the freedom to live life on your terms. 

How to Use this Website

This website is full of resources for minds of all kinds. Each phase is broken down into action steps and each action step has its own podcast, video, and blog to accommodate how you learn best. Of course, if you still have questions, feel free to reach out and contact us. 

Reach Out and Join the Community

Here you will find a multitude of resources to build your art career, but beyond there is a community to artists in every phase looking to get and give advice to fellow artists. Join a powerful community to find the answers you're looking for. 

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You Are Not an Artist Podcast

Join Alejandro and Shelby as they dissect what it means to be a human, how the identity of "artist" can be crippling, and discuss the life of both the professional and traditional artist. Find inspiration, motivation, and even learn some a tricks-of-the-trade through this revolutionary podcast. 

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A Blog for Creators

A Written Guide

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Book Coming December 2021

Alejandro and Shelby have put together an in-depth guide to not only the required business skills an artist needs, but the crucial step of becoming self-aware and conscious before building a career.  

This book tackles important topics such as psychology, mental programming, and trauma, understanding what it means to become an artist (and not falling into the identity of "artist"), and dives into the 3 phases in a more in-depth manner than ever before. 

Available just in time for the holidays. Pre-orders will be available soon.