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Create Your Own Art Business

Alejandro and Shelby have created a curriculum for creating an art business called "The 3 Phases." Each of these phases holds the milestones each artist or artisan needs to achieve in order to grow their business. This curriculum is designed to take the mystery out of becoming a professional artist and gives you a step-by-step action guide so you know exactly what your next goal should be.  

How to Use this Website

This website is full of resources for minds of all kinds. Each phase is broken down into action steps and each action step has its own podcast, video, and blog to accommodate how you learn best. Of course, if you still have questions, feel free to reach out and contact us. 

The 3 Phases

The key to building a successful art career is often just as elusive to the master artist as it is to the novice. However, combining experience in education, business, and real-world art experience, Alejandro and Shelby have broken this intangible topic into digestible pieces. 

Reach Out and Join the Community

Here you will find a multitude of resources to build your art career, but beyond there is a community to artists in every phase looking to get and give advice to fellow artists. Join a powerful community to find the answers you're looking for. 

Upcoming Events

Black and White Art Deco Invitation (2).

You Are Not an Artist Podcast

Join Alejandro and Shelby as they dissect what it means to be a human, how the identity of "artist" can be crippling, and discuss the life of both the professional and traditional artist. Find inspiration, motivation, and even learn some a tricks-of-the-trade through this revolutionary podcast. 

Episode One: Building the Foundation of Your Art Career

Phase One - OverviewArtist Name
00:00 / 19:34

A Blog for Creators

A Written Guide

Book Coming December 2021

Alejandro and Shelby have put together an in-depth guide to not only the required business skills an artist needs, but the crucial step of becoming self-aware and conscious before building a career.  

This book tackles important topics such as psychology, mental programming, and trauma, understanding what it means to become an artist (and not falling into the identity of "artist"), and dives into the 3 phases in a more in-depth manner than ever before. 

Available just in time for the holidays. Pre-orders will be available soon. 

Ready to connect to other artists? Join our exclusive art business newsletter where you'll receive:

  • A weekly topic of discussion for the group

  • All the art business content Alejandro has created for the week in one email. 

  • Invitations to exclusive webinars hosted by Alejandro. 

  • Notifications about live calls and events that Alejandro will be a part of.

  • Access to The Sustainable Artist Facebook group